The dashing Ranbir Kapoor has been roped in as the brand ambassador of John Players, men’s apparel brand from ITC. The company has also announced the launch of new advertising campaign, ITC said in a statement which also read as, “Scheduled to be launched in April this year, the advertising campaign, which is simple and clean, captures the various moods of Ranbir.”
Speaking on the occasion, ITC’s divisional chief executive Atul Chand said, “With Ranbir, we plan to strengthen John Players’s connect with the youth and the foundation has been laid today with the launch of new brand logo.”