MUMBAI: MTV, India’s leading youth multimedia platform, launched the anthem song and video for its revolutionary reality show, ‘MTV Hero Honda Roadies 8 - Shortcut to Hell’. The composers of the anthem titled ‘Yahaan’, the extraordinary Raghu Ram and Arijit Datta from India’s freshest Hindi rock outfit, Airport, were present to showcase the song and video to all its supporters. Also present were Aditya Swamy, Channel Head- MTV India, the other 2 judges of Roadies 8 - Rajiv Laxman & Rannvijay, along with none other than Farah Khan from most awaited film of the year - ‘Tees Maar Khan’. Other faces seen cheering ‘Yahaan’ were VJ Bani J, VJ Anusha Dandekar, VJ Sidharth, Sapna Bhavnani, VJ Sunanda, Sugandha Ram, Uma and Gaiti.
The Roadies anthem - ‘Yahaan’ has truly met the expectations of all fans, as it captures the edgy and raw spirit of Roadies. It perfectly contains the philosophy of the Roadies journey, where it isn’t about reaching the destination, but enjoying the journey ahead. The fresh, in-your-face attitude of the anthem is something that has truly clicked with India’s bold, daring & ever-changing youth. Being the brainchild of the ultimate Roadies patron, Raghu Ram & musical genius Arijit, the anthem was sure to be electrifying and a real treat for all its fans.
As a token to all Roadies fans, the anthem was launched on Facebook the day the community crossed 1 million+, reaching out to the maximum number of Roadies enthusiasts! Till date, the anthem has been downloaded a huge number of times, showing the anticipation of the fans who just can’t wait for Roadies-mania to begin! The anthem is available to download from the MTV Roadies website (
http://mtv.in.com/roadies/) & the MTV Facebook fan page (
http://www.facebook.com/mtvindia).
Says Raghu Ram, “For a lot of young Indians, Roadies stands for something. And we felt we owed it to them to give them a song that wasn't just meant for the show, but that was the show! Most importantly, the song had to come from the same people who made the show. This is why we have made this song straight from our heart for all our fans. We really hope they like the song and accept it as their own, the way they have made the show their own. “
Says Aditya Swamy, Channel Head-MTV India, “Roadies captures what every young person dreams about... A journey into the unknown... And no dream is complete without a song. ‘Yahaan’ stands for this spirit and is another vehicle that brings alive the Roadies philosophy which resonates with millions across the country”
With the launch of the anthem, ‘Yahaan’, MTV is taking the interaction with its fans to a whole new level. This step has truly marked an explosive beginning for the latest season of ‘MTV Hero Honda Roadies 8 - Shortcut to Hell’, as it promises its fans a journey of their lifetime!
MUMBAI: MTV, India’s leading youth multimedia platform, launched the anthem song and video for its revolutionary reality show, ‘MTV Hero Honda Roadies 8 - Shortcut to Hell’. The composers of the anthem titled ‘Yahaan’, the extraordinary Raghu Ram and Arijit Datta from India’s freshest Hindi rock outfit, Airport, were present to showcase the song and video to all its supporters. Also present were Aditya Swamy, Channel Head- MTV India, the other 2 judges of Roadies 8 - Rajiv Laxman & Rannvijay, along with none other than Farah Khan from most awaited film of the year - ‘Tees Maar Khan’. Other faces seen cheering ‘Yahaan’ were VJ Bani J, VJ Anusha Dandekar, VJ Sidharth, Sapna Bhavnani, VJ Sunanda, Sugandha Ram, Uma and Gaiti.
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